Wayfinding Design & Environmental Graphics
“Would you tell me, please, which way I ought to go from here? That depends a good deal on where you want to get to,” said the Cat. Lewis Carroll, Alice in Wonderland
Wayfinding is an information system that helps to inform people on how to navigate urban environments – the more complex the environment or building, the greater its importance. Think hospitals, mega malls, airports where huge numbers of people are constantly trying to get to where they’re supposed to be at. (see more)
At provomo, we see environmental graphics as a key aspect of the wayfinding system, not only to locate signages strategically to point people in the right direction, but also to augment and project a building’s brand image.
By having a consistent design language across the building design, wayfinding system, wall graphics, and even down to the littlest detail of web and print interfaces, building owners create a 360° customer experience across all touchpoints. (see more)
Some best practices we subscribe to (see more)
- Don’t make your users think! If you can anticipate their next question, or if they need to analyse what your symbol means, then your graphics has probably failed you.
- Show only what’s (really) needed. Ask yourself, is that piece of information really relevant in your user’s decision making process on where to go next?
- Active removal of unnecessary information and graphics. Even with step 2, there may be information that have crept into your wayfinding system. Actively curate what is there.
- Lastly, think systems, not individual elements. Help users make sense of the world by creating a holistic system governed by logical classification, labeled by the right nomenclature.
Need some help with designing your next project? Drop us a line and we’ll be happy to chat.